Communication is essential in raising public awareness, advocating for support and engaging various stakeholders to protect plant health. Effectively communicating about plant health spurs action towards achieving the Sustainable Development Goals to reduce poverty, end hunger, protect the environment and boost economic growth.
The IPPC communications strategy sets the roadmap to effectively communicate and create long-term impact from all actors in plant protection. It sets the framework to achieve IPPC’s mission to protect the world’s plants and natural resources and is aligned with the IPPC Strategic Framework 2020-2030.
The strategy can be a blueprint for national and regional plant protection organizations, as well as for relevant organizations in their campaign on plant health.
FAO and the IPPC Secretariat have been leading the global campaign on the International Day of Plant Health on 12 May every year. The Day is a legacy of the International Year of Plant Health in 2020, declared by the United Nations General Assembly to raise global awareness on the importance of plant health.
Plant health takes center stage as 18th session of the Commission on Phytosanitary Measures opens
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The IPPC recognizes the importance of maintaining strong links with organizations that share common interests. These relationships can range from informal, flexible arrangements to highly defined relationships.
The IPPC Community also includes regional plant protection organizations (RPPOs) working to secure plant health and environmental protection in their regions. As part of this work, IPPC regional workshops are organized every year. At the national level, IPPC related activities are primarily coordinated and implemented by national plant protection organizations (NPPOs).